Good icon placement makes navigating your infographic a more intuitive experience for your audience. Icons provide a much-needed sense of structure to the information in your infographic and create a guided experience for the viewer. They help your audience focus.Ī good infographic is a buffet for the eyes, and your readers could have trouble focusing on just one part of it at a time. 6 Reasons To Use Icons in an Infographic 1. You have a limited amount of space on an infographic, and icons help you say more with fewer words. They can also efficiently explain what happens at important junctures of the process without relying on words. Infographic icons give structure to your infographic and can be used to highlight key pieces of information. Icons streamline the process of creating the infographic and ensure that it effectively communicates the information it’s meant to share. However, it’s easy to create an infographic that is overwhelming or which simply falls flat. People love sharing them because they can communicate a vast quantity of information in an elegant, easy-to-digest format. Infographics can be a great source of information when you’re introducing a complex topic to an unfamiliar audience. Icons form the secret language of infographics, and once you learn how to speak it, yours will be more effective and (hopefully) widely shared by your audience. Icons are the secret tool that designers use to take your eye from one point to another so that all that information comes to you in just the right order. But designing an infographic that successfully communicates a lot of information in a simple visual format requires more than a quick idea and a template.įortunately, there's one design element that the best infographics all have in common, and it can help you build a professional infographic that gets your point across and looks good doing it.
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